by  steven n fettig 

Anita Hamilton at TIME has written a great article titled “Teapuccino Anyone? How Argo Got Americans to Drink Tea”

It’s about the tea café chain Argo Tea which was founded in June 2003 by Arsen Avakian.
Today, backed by Chicaco money, it’s the largest tea focused cafe chain.

The vision of Argo is to be the Apple of Tea:

“When I started Argo, I had the vision of being the Starbucks of tea, but in the last few years I realized that is no longer our inspiration,” he said. “Starbucks is more like PC—it’s old, less healthy and designed for everyone—and we want to be more like Mac: young, healthy, cool and a more unique, innovative brand.”

(http://www.crainsnewyork.com/article/20100802/REAL_ESTATE/100809980#ixzz1a8CcxNVl)