Starbucks Comes to Gothenburg
SSP will operate new Starbucks store at Gothenburg Central Station
Gothenburg: January 23, 2012 – Tomorrow, Starbucks will open its first store at Sweden’s Gothenburg Central Station. Starbucks licensed partner, SSP, will manage the day to day operations. This store is the first Starbucks store in Sweden located in a city centre and accessible to non-travelling customers. SSP opened the first Swedish Starbucks store at Arlanda airport in 2010.
“We are delighted to open our first store in this landmark location in Gothenburg,”said Arjan Oudejans, Director of Licensed Stores, Starbucks Europe, Middle East and Africa. “We are grateful for the warm welcome we received at Arland airport and we are sure customers throughout the city will enjoy our coffees and the “third place” environment, a place between work and home to relax, meet friends and just be yourself over a great cup of coffee.”
The store will be located in the Central Station of Gothenburg, adjacent to the former entrance facing Nordstan. This new location will offer local customers, commuters and travellers high-quality coffee, innovative products an inviting and relaxed atmosphere and the legendary Starbucks Experience.
(http://news.starbucks.com/, January 23, 2012.)